BIG Rewards

The award-winning loyalty programme which allow members

to redeem AirAsia flights to over 150 destinations

BIGLIFE Sdn. Bhd. (Company No. 201001040731 (924656-U)), was incorporated in December 2010 to operate the BIG Rewards Programme (formerly known as AirAsia BIG Loyalty Programme). In January 2014, Aimia Inc., a global leader in the loyalty management headquartered in Canada, acquired a minority stake in BIGLIFE Sdn. Bhd. In July 2021, the major shareholder of BIGLIFE Sdn. Bhd., AirAsia Digital Sdn. Bhd., acquired the remaining shares from Aimia to gain 100% ownership of BIGLIFE Sdn. Bhd.

We began as an airline loyalty programme for airasia, and have since grown into a comprehensive lifestyle rewards platform that goes beyond flights, presenting a new, holistic way of rewarding loyal BIG Members. With a diverse range of partners across lifestyle, travel and financial services categories, BIG Rewards is now one of the biggest points platforms that allows borderless earn and burn activities across Asean and beyond. 

BIG Rewards’ mission is to democratise loyalty points by making BIG Points a universal loyalty currency that is easy for everyone to earn and redeem. BIG Members can enjoy exclusive offers and earn BIG Points from a wide range of brands, as well as use BIG Points to redeem flights and a variety of BIG Deals, and pay for various bookings for greater savings. 

Other BIG Members-exclusive privileges include access to the lowest airasia flight fares, and instant points conversion from bank and other loyalty points to BIG Points or vice versa on BIG Xchange. 

BIG Rewards won the "Excellence in Management" award at the Loyalty Awards 2020, the only Asian company amongst other European winners. BIG Rewards is the proud winner of the Loyalty Mega Awards 2019 and was named Best in eCommerce (Marketplace / eRetailer) – Lifestyle & Travel (Gold) in the Asia eCommerce Awards 2020. 

The BIG Rewards app is available for download on the App Store, Google Play and Huawei AppGallery. For more information, visit or follow BIG Rewards on LinkedIn, Facebook, Twitter, Instagram and TikTok.